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The Australian Turf Club (ATC) has become the first multi-outlet sporting venue in Australia to implement mobile payment application, Clipp.

This is great news for mobile commerce company Mobile Embrace whose strategic investment in the innovative and disruptive cashless transaction business, Clipp, was reported to be exceeding expectations and delivering strong organic growth since the investment was made in June of last year.

ATC has four sporting venues with Clipp currently in effect in nine outlets across two of those venues. The cashless transaction system will allow users to pay for food and beverages via Clipp’s smartphone app.

Utilising the club’s multi-million-dollar point-of-sale system, from Task Retail, which was installed in early 2015, the application will provide the capability to examine the electronic record of all ordered items. This will allow for a more streamlined operating process.

How is the Australian Turf Club using Clipp?

Australian Turf Club’s Chief Operating Officer, Tony Partridge, said the introduction of Clipp fits nicely with the Club’s digital and customer service strategies.

“In a short space of time we have gone from cash-only sales to universal card acceptance but we have gone one step further; now all you have to do is show your mobile phone using Clipp.

“The race day experience is ripe for digital transformation and we are committed to using digital to improve the customer experience,” Tony remarked.

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