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As we kick off the New Year, everyone is asking the same question: what should we expect from the year in the ever-changing world of mobile?

Mobile Embrace’s Managing Director (along with a handful of other global leaders) was asked by Flarrio, the community led platform for enterprise tech insights, for his views on technology and marketing trends to look out for in 2016.

“A focus on the relationship between delivering customer value and valued customers, and demand for transparency, engagement and efficiency will drive MarTech in omni­channel targeting, tracking, data analytics, and automation.” Neil Wiles, Mobile Embrace

To read the full article, please click here: http://flarrio.com/45-global-voices-on-martech-tech2016/