The Australian performance marketing industry has been growing for the past 15 years, but the last five we have seen a real explosion in the lead generation space, with an estimated spend of 300 million AUD per year by local advertisers.
A couple weeks ago, The Performance Factory (TPF) had the honor of sponsoring the HasOffers by TUNE Global Insights lunch. The event took place at the QT Hotel and was full of Australian performance marketing leaders. The attendees were not only treated to a great lunch and a couple of drinks—the event provided the perfect platform for networking. What’s more, David Burke, marketing strategist at TUNE, was back in his home country to share his insights and experience. Having worked in the industry for over 10 years, I knew most people in the room, but it was also great to meet some new players in the space, notably GroupM Connect, Mindshare and their client American Express.